Content Production

Content that says
something worth reading.

Content production

Most businesses know they need to post consistently. They just never have the time, the ideas, or the team. We handle the entire content operation — strategy, writing, design, scheduling — so you don't have to think about it.

What we produce

Eight formats,
one consistent voice.

Every format we produce connects to the same strategy — so your blog, your Instagram, and your emails feel like they come from the same place.

01

Content that has a point of view

Generic content gets ignored. We write, script, and design content that takes a position — something your audience can agree with, argue about, or share. Content without a point of view is just noise.

Content that has a point of view
02

Blog articles built for search and readers

Most SEO content is written for Google crawlers and reads like it. We write articles that rank because they're genuinely useful — structured correctly, researched properly, and written like a human being.

Blog articles built for search and readers
03

Social content that earns the scroll

There are 500 million Instagram posts every day. Standing still in that feed requires more than a nice graphic. We create posts with a hook, a point, and a reason to engage — not just brand colours on a template.

Social content that earns the scroll
04

Short-form video scripts that convert

The first three seconds determine everything on Reels and Shorts. We write scripts built around the hook-story-CTA structure — so your videos don't just get views, they get the right people watching to the end.

Short-form video scripts that convert
05

A content calendar you'll actually use

Most content calendars are abandoned by week three because they're built around what's easy to produce, not what your audience cares about. Ours are built around your customer's questions at every stage of the buying journey.

A content calendar you'll actually use
06

Email newsletters people open

The average newsletter open rate is 21%. The ones people actually open are the ones that say something worth reading. We write newsletters that feel personal, stay on-brand, and give readers a reason to stay subscribed.

Email newsletters people open
07

Repurposing that multiplies your output

One long-form piece of content — a blog, a podcast, a webinar — contains at least eight pieces of other content. We turn your existing material into social posts, carousels, short clips, and email copy without you starting from scratch.

Repurposing that multiplies your output
08

Consistent voice across every channel

When your Instagram sounds nothing like your website and your emails sound like someone else entirely, customers don't trust you. We maintain a documented brand voice across everything we produce.

Consistent voice across every channel
Why Athinem

Why not just use
an AI writing tool?

You can. Most businesses that try end up with content that sounds like everyone else's — because they're all using the same prompts. Here's what we bring that a tool doesn't.

Writers, not content mills

We don't run content through an AI and call it done. Everything is written, edited, and reviewed by people who understand your industry and audience.

Strategy before production

We don't just execute a brief. We start by understanding what your audience needs to hear at each stage — then build content around that.

Fixed monthly output, no surprises

You know exactly how many pieces you're getting each month. No scope creep, no 'that'll be extra', no half-finished drafts in a Google Drive.

Content calendar delivered upfront

Every month begins with a content calendar you approve before we write a word. You always know what's coming and can redirect before anything is produced.

SEO baked into every article

Keyword research, internal linking, meta descriptions, and proper heading structure — done on every article, not as an add-on.

We handle the visuals too

Copy without design is half a piece of content. Graphics, carousels, and basic video thumbnails are included — not billed separately.

Podcast and video support

Show notes, chapter markers, transcript editing, clip scripts — if you produce audio or video content, we turn it into a full content ecosystem.

YouTube SEO included

Titles, descriptions, tags, and thumbnails copy optimised for YouTube search — so your videos get discovered beyond just your subscribers.

How we work

You approve before we publish.

Nothing goes out without your sign-off. The process is built so reviews take minutes, not hours.

01

Brand and audience deep-dive

We spend the first week understanding your business, tone of voice, competitors, and what your customers are searching for and talking about. This becomes the foundation for everything we produce.

02

Calendar, brief, approve

You receive a monthly content calendar with topics, formats, and angles for each piece. Once approved, we produce everything — you review drafts before anything goes live.

03

Publish, measure, improve

We track performance every month — what content drove traffic, what got engagement, what fell flat. The next month's calendar is built around what the data tells us.

Pricing

Monthly retainers, fixed output.

You know exactly how many pieces you're getting before the month starts. No scope debates, no surprise invoices.

Essentials

Consistent presence without the overhead

  • 8 social media posts / month
  • 2 blog articles / month
  • Basic graphic design
  • 1 platform focus
  • Monthly content calendar

₹18k – ₹28k / mo

Most Popular

Full Stack

Most popular — brands that want to grow

  • 20 social posts / month
  • 4 long-form articles / month
  • Short-form video scripts
  • 3 platforms managed
  • Weekly scheduling + reporting

₹45k – ₹70k / mo

Studio

Full content operation, done for you

  • Unlimited social content
  • Video production coordination
  • Podcast show notes + clips
  • PR pitching + guest articles
  • Dedicated content strategist

₹90k+ / mo

Add-ons

More formats,

same team.

Add any of these to your existing retainer — no new onboarding, no new point of contact.

Photography direction
📷

Photography direction

We create a shot list and art direction brief for your photoshoot — so the images you get back actually match what we planned to produce.

₹8k – ₹15k
Video editing
🎬

Video editing

Raw footage turned into finished short-form or long-form videos — subtitles, cuts, transitions, and music included.

₹12k – ₹25k / mo
✍️

Thought leadership articles

Long-form articles (1,500–3,000 words) ghost-written in your name — for LinkedIn, industry publications, or your own blog.

₹6k – ₹12k / piece
💬

Community management

Responses to comments, DMs, and mentions across your social platforms — so every enquiry gets a reply and no conversation goes cold.

₹8k – ₹14k / mo
📊

Infographic design

Data, processes, and comparisons turned into shareable infographics — the format that consistently outperforms plain text posts.

₹4k – ₹8k / piece

Want to see what we'd
produce for your brand?

Share your brand and current channels and we'll put together a sample content plan — no commitment required.